Analyze your customer acquisition cost
Think about your CAC index. How much is it for your business? Do you need to reduce it? 99% that your answer will be positive, so go ahead. But be attentive during analyzing the next points in this checklist, there are some restrictions that could be not convenient individually for your store.
Think about do your users usually download your app via app stores or would they do it in future
Not to live on the opened web? But to put your app in the app stores? You may ask “Why should I?”The answer is simple: App store is such a place where the users are. It is the usual routine for people to find apps in proprietary app stores, not on the free and open web.Here are facts: the average number of apps people use daily – 9, monthly – 30 (Source: TechCrunch).
Give the answer to next points: do your users prefer Android or Apple? Are they loyal with waiting for better support from Apple?
Adding a PWA to iPhone users is more complicated as it is on Android. One of the most important things about PWAs is abandoning the App Store and allowing users to enter the app from the browser.In fact, App store clients usually prefer getting user experience close to “ideal” and quick reaction of a device. Existing bugs, partial functionality and slower speed of reaction on IOS will not give such a result to them. In 2018 approximately from 8 to 12% of the world population people in the world use an iPhone and Mac.
So it is an important point to take into account during planning PWA for your business.
Platform-specific native features – do you need them?
PWAs, as well as native apps, have push notifications. You can easily remind your users about your existence once you publish new content or add new products. But in some cases going with a native app would be a better choice. For instance, introducing features such as geofencing, mobile payments, and access to contact lists/calendars to your app are better to perform with native apps.
Does your app require considerable processing powers?
PWAs will work perfectly for e-commerce platforms, event websites, education-oriented portals, and the like. Also keep in mind that with PWAs they can be accessed offline only in a limited version. On the other hand, some apps may actually benefit greatly from running directly on the device and having direct access to its resources.
A mobile-optimized website – do you already have it?
The cost of turning a mobile-optimized website into PWA will be relatively low, especially compared to developing a native app from the ground up. And you get all the PWA benefits in the package.