Ecommerce virtual reality & augmented reality have blurred the boundaries between an in-store experience and online shopping. Now customers can test a product, view it in 360 degrees, and try in different sizes and colors. But is it worth implementing in online business? Why are customers in love with it? Keep reading this article to get the answers and view stand out examples of eCommerce VR and AR.
Briefly about Augmented and Virtual Reality
Virtual reality is an artificially created world into which a human is immersed when wearing a VR-helmet. Although it feels like a reality, one understands that space around is a well-designed copy. As a rule, virtual reality content is represented by a linear video, shot on a panoramic camera, or interactive 3D simulations.
VR is most used in gaming to create an unparalleled experience and engage a gambler more. But how to use it in eCommerce? Online retailers implement VR to provide customers with a memorable experience. Thus, clients can visit a virtual showroom to explore the product from different angles and configure its color & size. Watch the ShelfZone video to make out how eCommerce virtual reality works:
Another kind of technology is an augmented reality that combines virtual and real-world objects. This one introduces items into the three-dimensional field of human perception of virtual information. In this case, the shown objects are perceived as elements of real life. Users can experience AR via computer, phone, or special glasses.
There is an example: supposedly you want to furnish your house. To visualize how space will look like with a particular item, you can to use an app of an online store. So, pick a piece of furniture, set your camera on a place where you want to put it and let the program create an image. The system determines the size of the room and allows a user to move items. This way, eCommerce augmented reality provides customers with an ability to visualize and test products effortlessly and cost-free.
There is a video of the world-known furniture brand IKEA that explains everything:
Why the eCommerce world is interested in VR and AR
Although with every year eCommerce extends and becomes more prosperous, rivalry significantly rises, too. Merchants are fighting against abandoned shopping carts, traffic loss, and strive to retain customers through any tricks. Augmented and virtual reality is an excellent tool to draw users’ attention, engage them and turn into buyers.
The reasons to implement AR or VR in eCommerce:
- Make shopping experience memorable. Caring for customers and making shopping process superior is a target of any online business.
- Increase brand awareness. Having tried the development, users will share their experience with a friend, on forums, social media, etc. It will make your brand more popular, and people will want to try AR or VR, too. As a result, you’ll get tons of potential clients.
- Sales increase. The two previously mentioned reasons lead to a boost in traffic and increased attention to your brand.
- No doubts & return. As customers explore a product and see how it suits an interior, they are sure in their purchasing. Having confidence in goods, they won’t doubt before buying or return an item after delivery.
New feelings and a new level of shopping - a real revolution in ecommerce
But what about customers? Why will they prefer a store with AR or VR? Let’s clear it out:
- Try before buy. Clients state that they prefer in-store experience more than buying online. They find it’s vital to visualize and test a product. Ecommerce virtual reality & augmented reality makes it possible.
- V-commerce saves time. People don’t have to waste time reaching a mall and having tiresome dialogues with shop assistants. Just put on a headset at home and get immersed into a virtual showroom or market.
- 360-degree product views. The technology allows exploring a product from all possible angles.
- Emotional involvement. Users find it exciting and exotic to buy goods this way. A lot of people will try shopping in your store at least because they have a unique chance to try AR or VR.
Standout examples in world’s trading
Some merchants suppose that technology is way too complicated and onerous. Therefore, they perceive virtual & augmented reality skeptical and don’t even dare to try it in business. But the opposite is exact: AR and VR is a more understandable form of content perception.
There are standout examples of applying the technology in eCommerce
- The world-known IKEA has released an augmented reality app. Now customers have a chance to see whether a piece of furniture will fit an interior of their apartment. Browse an extended IKEA catalog and plan your space free and effortlessly.
- Magnolia Market is a brand selling sophisticated home decor and lifestyle goods. The company partnered with the AR team at Shopify. This way, they incorporated Apple’s ARKit technology into their app. Visualization of products sold online has never been so great.
- LEGO is one of the first companies that implemented eCommerce augmented reality. The development makes pictures moving, making children believe in miracles.