To start with, you know that one of the most important purposes of advertising is to attract the attention of potential customers and to make them buy the products and goods of a certain company. And nowadays it becomes more and more difficult to differ from the others.
The matter is that there is a big competition in today’s advertising world where you may find advertising everywhere: television, radio, newspapers, magazines, e-mails, social media networks, etc. That’s why you should do your best to make your messages more impressive than in other companies. And there is something which can help you in sales promotion – the AIDA model.
What is meant by the AIDA model?
First of all, AIDA stands for Awareness, Interest, Desire, and Action. These words are the four phases which customers go through when they decide whether to purchase something or no. The first phase lies in attracting the attention of customers and making them aware of the qualities of this or that product. The second one is connected with maintaining the interest. The next is to create desire which leads to the final phase the main aim of which is to get action, namely to encourage the customer to buy your product.
By the way, the AIDA model is used not only in advertising but also in schools and universities. Although this model is known by many people, only a few use it for their businesses.
How does the AIDA model work?
So, let’s analyze every phase of the AIDA model by turns.
A – Attract Attention
This first step is extremely significant because here the journey of every customer starts. And if your advertising messages are interesting and eye-catching, you can get the attention of more customers. But firstly you should understand who your target group is.
Then try to add some emotions to your messages. Make your content unique and interesting by using, for example, some new, contradictory, or even provocative information. It is important here to make people who read your advertising curious about your company and products.
Another way to attract the attention of potential customers is to use various graphic design elements. Moreover, displaying advertising which changes, flashes or moves is also a brilliant idea to grab clients’ attention. But here try not to use too many such elements because it can irritate people.
I – Maintain Interest
After attraction customers’ attention, you should somehow sustain their interest in your goods. You can do it by presenting the information about your goods and brands, emphasizing their benefits, and showing how they can be useful to the customers. The second phase is successfully ended when the customer shows his interest in your products, for instance, he subscribes to your account or asks something about the desired product.
D – Create Desire
In this phase, the interest of the customer should be developed into a real desire to purchase your products. You should display different models which you can offer him and which make your company better than the others. Describe him in more details your benefits so that his wish «To have it will be cool» becomes a real intent « I must buy it right now».
A – Get Action
And the final phase lies in purchasing the advertised products by the customer. It is also useful to add to your advertising some call-to-actions, which include time constraints and under pressure, the customer will certainly buy your product. Furthermore, promising him additional services like discounts or gifts gives him one more hint to make the purchase.
In conclusion, there are a lot of benefits of using the AIDA model for your online business. You will certainly grow the number of customers, increase sales and thus profits. It is very comfortable to use it because you understand every customer’s step on the way to buy products and you can influence his decision by different marketing tricks. All in all, we hope this information will be helpful to you.
